Job Description

Job Description

For over 30 years, the Kentucky Lottery has earned more than $7.2 billion for the Commonwealth of Kentucky. Our mission is fueling imagination and funding education for all Kentuckians. For nearly two decades, the largest chunk of proceeds – over $5 billion, has gone to funding programs to help Kentucky students stay home and attend college. We have continued to break records – earning over $1 billion in sales every fiscal year since ‘17 to continue to support these important programs.

As a company that was voted Best Places to Work for 5 consecutive years (2021-2025) , our team and company values are what makes the difference to college students all across Kentucky.

The Kentucky Lottery’s Core Values :

• Integrity – We do the right thing.
• Accountability – We are accountable to the Governor, the General Assembly, the people of the Commonwealth and to each other.
• Social Responsibility – We are a good corporate citizen, giving back to the community.
• Diversity, Equity & Inclusion – We value and respect our colleagues, our customers, and the communities we serve.
• Teamwork – We believe in collaboration and the strength of people coming together to achieve something great.
• Innovation – We embrace innovation, working to proactively see opportunities.
• Fun – We have fun at work and enjoy a positive work environment.

We want to make winners out of our players, retailers, college students and our employees. We are looking for the best talent to join our winning team.

JOB SUMMARY

The Director, Digital Product oversees the day-to-day activities related to program performance and execution of growth strategies in the digital channel with support from both internal resources and external gaming vendors. Implements and manages product objectives/strategies to provide optimum sales and profit results. Manages digital product team providing leadership and guidance to meet departmental goals and objectives.

ESSENTIAL DUTIES/RESPONSIBILITIES

• Collaborates with VP, Products to develop, enhance, and maintain the Kentucky Lottery Corporation’s (KLC) suite of digital products, now and into the future. Partners with VP, Products to establish digital product goals and objectives, and devise product roadmaps aligned to KLC Strategic Plan and Business Objectives.

• Manages all phases of digital product development lifecycle across cross-functional internal and external resources, ensuring alignment of delivery milestones and releases for all digital products including the iLottery instant play portfolio as well as web and mobile products.

• Maintains knowledge base across industry benchmarking tools and broad e-Commerce/digital trends to inform the growth of the digital product suite. Collaborates with research team to execute regular cadence of research initiatives to inform digital growth.

• Manages execution of the instant play product portfolio, ensuring alignment to program KPIs and defined launch schedule.

• Leads cross-functional iLottery promotion working group consisting of internal marketing team stakeholders and external vendor partners to develop a thoughtful calendar of promotions that balance the objectives of player retention, engagement, and acquisition.

• Works with internal and external marketing resources to develop, approve, and deploy player-facing communication and digital channel visuals (e.g. emails, website banners, etc.).

• Leverages product usage data and knowledge of consumer needs to measure and report on performance of digital product suite, and to identify and recommend new product features or development opportunities.

• Collaborates with product development peers to ensure effective deployment of digital product suite and capabilities in promoting KLC’s products, regardless of distribution channel.

• Strategizes with internal and external stakeholders to grow digital product market share by improving conversion to play online and increasing loyalty among existing customers. Implements the design of promotional and player communication strategies for internet-based games. Provides reports on return on investment (ROI) and key metrics to key stakeholders. Available communication channels include email marketing, push notifications, content management on the website and interstitials.

• Oversees operational management of digital program to ensure contractual compliance and consistent KLC brand experience with program’s customer call center and in-house customer support roles, including monthly reviews, process improvements, new opportunities, script additions or revisions, troubleshooting to resolve issues, etc.

• Manages direct reports to support the development and execution of departmental goals. Mentors and develops staff using a supportive and collaborative approach on a consistent basis. Establishes and monitors staff performance and development goals, assigns accountabilities, sets objectives, establishes priorities, and conducts annual performance appraisals.

• Provides support on additional projects as directed by VP, Products.

KNOWLEDGE/SKILLS/ EXPERIENCE

• Bachelor’s degree in Marketing, Communications, Sales, or related field preferred. Relatable experience may be substituted in lieu of a degree. MBA or other advanced degree a plus.
• Minimum seven years’ experience in relatable field required.
• Demonstrated leadership skills and experience. Minimum five years’ experience in a managerial position including effective performance management, coaching, and counseling.
• Demonstrated knowledge of digital and mobile trends and tools. Experience in leveraging digital solutions and data to drive growth.
• Experience prioritizing and managing digital product roadmaps.
• Excellent time management and project management skills, with an ability to manage multiple products at various phases of the development lifecycle.
• Experience with determining the needs of non-technical users and working with IT to test and deploy effective solutions.
• Proven strong analytical and problem-solving skills, including root cause analysis and process- oriented solutions.
• Open-minded towards the ideas and views of others, comfortable giving and receiving feedback, contributes to building a collaborative atmosphere and team spirit.
• Excellent interpersonal communication and interaction skills. Able to work and communicate effectively with a diverse range of thinking and personality styles.
• Excellent computer skills required with advanced expertise in Microsoft Excel.

CORE VALUES

Must be able to exhibit the KLC’s core values:

• Integrity – We do the right thing.
• Accountability – We are accountable to the Governor, the General Assembly, the people of the Commonwealth and to each other.
• Social Responsibility – We are a good corporate citizen, giving back to the community.
• Diversity, Equity & Inclusion – We value and respect our colleagues, our customers, and the communities we serve.
• Teamwork – We believe in collaboration and the strength of people coming together to achieve something great.
• Innovation – We embrace innovation, working to proactively see opportunities.
• Fun – We have fun at work and enjoy a positive work environment.

SUPERVISORY RESPONSIBILITIES

• Digital Product Operations Lead
• Customer Experience Specialist

WORKING CONDITIONS

• Office environment – hybrid in accordance with KLC policies.
• Travel: 10% or less.

PHYSICAL REQUIREMENTS

• Ability to lift up to 10 pounds: Occasionally
• Standing or sitting: Continuously
• Moving: Occasionally
• Reaching, writing, fingering, typing: Continuously
• Talking and hearing: Continuously
• Seeing: must be able to read reports and use a computer: Continuously
• Sitting for long periods of time: Continuously

BENEFITS

We offer a comprehensive employee benefits package including medical, dental, vision, wellness program, health savings account, flexible spending accounts, company paid life insurance, supplemental life insurance, company paid short-term and long-term disability, paid parental leave, voluntary benefit plans, generous paid time off plans, retirement plans – including 401(k), 457(b), IRAs, and a money purchase retirement plan in which after one year of service the company contributes the equivalent of 8% of your base pay.

Salary Range: $121,500 - $157,900 (Midpoint) . Our goal is to pay a competitive market salary for new employees, which is typically up to the midpoint of our pay ranges. However, final offers for all positions will be based on several factors such as experience level, education, skills and internal pay equity.

The Kentucky Lottery Corporation is an equal employment opportunity employer. Our mission is to build a diverse, equitable and inclusive environment where everyone is valued. We’re all winners when we embrace our differences.

The Kentucky Lottery Corporation is committed to the full inclusion of all qualified individuals through all aspects of employment, and will provide reasonable accommodations, upon request, to assist with the job application or interview process, or performing the essential functions of a job. If a reasonable accommodation is needed, please contact Human Resources.

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